Brainchild Burson Cohn and Wolfe (BCW), Uganda’s most awarded Public Relations & Events agency, has launched the 4th Edition of its signature thought leadership events branded Innovation Series.
The 4th Edition will be held at the Golf Course
Hotel, in Kampala, at 5:30pm, on October 31st, 2019, under the
theme: Fast-tracking Infrastructure Project Completion Through Innovation.
Announcing the event today, Mr. Walter Wafula, the Business
Unit Head at brainchild BCW, said; “This edition of Innovation Series will
convene key and influential players in Uganda’s infrastructure sector, to
deliberate on innovation techniques and trends in project planning, and development
to foster faster delivery of roads, internet and power to the last mile.”
The background to the next edition, he said, was the
recurrent delays in infrastructure project completion that cost both the
government and the citizens over Shs2.8 trillion (Us$800m) in national income and
productive work time, per annum, according to a World Bank study.
“Apart from Isimba Hydropower dam, we have seen various road and power infrastructure projects whose completion has stalled not only because of land compensation issues but also the fact that many contractors are not leveraging the power of innovation to fast-track the delivery of these projects. Therefore, Innovation Series, provides a perfect platform to showcase and discuss new and cost-effective ways of delivering infrastructure in Uganda,” Wafula explained.
According to Emerging Trends in Infrastructure, 2019, a report by global auditing firm KPMG, three quarters of innovative leaders in the global infrastructure development sector, acknowledge that they are ahead of their competitors because, they lead in adopting new operational technologies like; BIM, drones, Virtual Reality, Augmented Reality, Smart Sensors, Machine learning and Artificial Intelligence, in project planning, management and development.
“Global Industry executives who operate in Europe, hold the perception that
within 5 years, 83% feel organizations will be data-driven, including; routine
use of data analytics and predictive modelling for project planning and
monitoring while 69% expect to see new entrants challenging traditional players,”
the report that is based on a global sector survey reads in part.
The findings of the report which was released in February 2019 were
based on a survey among 223 engineering and construction companies and project
owners from a variety of industries.
“Technology is providing the
scope for radically different solutions to infrastructure needs, and often much
more cost effectively. In fact, in some cases, the answer may not involve any
civil engineering or building at all,” the report says, adding that, “As a
result, there is significant potential for emerging markets to leapfrog the
In line with this thinking, some of the key focus areas to be
discussed under the theme of Innovation Series 4 include; new and cost-effective models
of delivering roads and bridges, alternative infrastructure financing
options for project contractors,
investible cities infrastructure projects for venture capital and equity
investments, and next generation infrastructure development requirements and
preparedness, among others.
Uganda is currently pursuing a number of
infrastructure projects across the transport, energy and information
communication technology (ICT). In an effort to improve the
national transport network, the Government of Uganda this financial year,
2019/20, allocated over UGX6.4 trillion to the works and transport sector while
UGX3.1 trillion allocated to energy and ICT infrastructure to promote economic
growth and transformation.
Over the past two years, brainchild BCW
has held successful editions of Innovation Series focusing on different subjects
including; Game-Changing Creativity: The Road to Hyper Growth in
Hospitality for the third edition event which was held on March 7th
2019, Packaging Products for the 21st
Century Consumer in 2017, and Making
Real Estate Ownership a Reality, Practical Innovations for Ugandans at the
Innovation Series is a set of thought leadership events aimed at promoting innovation in business through thought-provoking discussions on new and cost-effective ways of delivering products and services which affect the growth of firms or organizations. The events bring together business leaders, managers, government technocrats, individuals and the media, under one roof. We held our inaugural event on 13th September 2017, the second edition on the 26th of April 2018, third on 07th March 2019, focusing on different themes and sectors of the economy. Since establishment, Innovation Series has hosted nearly 800 delegates, 250 companies, 20 key speakers and panelists, 3 editions, and become a number one trend on Twitter on its event days.
About brainchild BCW:
brainchild BCW is a fully-owned and operated division of fireworks Advertising; a communication sales and marketing advisory firm that delivers more strategic solutions than the traditional communications agency. Over the years, we have made our mark in the industry by delivering captivating and impactful campaigns that create top of mind awareness for our clients’ brands and ultimately help them to achieve their business objectives. We are also the exclusive affiliate of Burson Cohn & Wolfe, the world’s third-largest PR group and Africa’s largest PR network, in Uganda. This gives us a global reach and access to international expertise. More than before, we can now offer our clients truly world-class Public Relations, Digital and Experiential services founded on our 10-year heritage, local and international experience.